Everyone loves a good chicken sandwich but Popeyes' new meal taken the internet by storm. Is it more than just a chicken sandwich? Let's look at the data:
Popeyes was not the only chicken sandwich provider that gained sales after Popeyes’ launch. Chik-Fil-A, the company’s main chicken sandwich rival, gained 1.7 percent of the sandwich market share.
Even with a drastic rise in popularity from online marketing and social media, Popeyes still did not have more word-of-mouth marketing than Chik-Fil-A in the same time frame.
Popeyes did, however, heavily outgain Chick-Fil-A in social media followers after the successful Twitter campaign.
Forty-six percent of the sandwich’s sales came from high income buyers. Eight percent more high income customers purchased the sandwich compared to the demographic’s average purchase rate.
Even after selling out of chicken sandwiches, Popeyes gained nine percent more consumer awareness after poking fun at itself with its “Bring Your Own Bun” campaign.
That's all for today's edition of The Chart Gallery.
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