The Chart Gallery 12/4: The Popeyes Chicken Sandwich Craze

Posted by Maddie Hall on 12/4/19 2:44 PM

In collection, insights, Newsletter, The Chart Gallery

Everyone loves a good chicken sandwich but Popeyes' new meal taken the internet by storm. Is it more than just a chicken sandwich? Let's look at the data:

 

Chicken sandwich market share

Popeyes was not the only chicken sandwich provider that gained sales after Popeyes’ launch. Chik-Fil-A, the company’s main chicken sandwich rival, gained 1.7 percent of the sandwich market share.

 

Did you hear about the new sandwich?

Even with a drastic rise in popularity from online marketing and social media, Popeyes still did not have more word-of-mouth marketing than Chik-Fil-A in the same time frame.

 

 

A chicken sandwich's social media impact

Popeyes did, however, heavily outgain Chick-Fil-A in social media followers after the successful Twitter campaign.

 

The rich person's sandwich?

Forty-six percent of the sandwich’s sales came from high income buyers. Eight percent more high income customers purchased the sandwich compared to the demographic’s average purchase rate.

 

 

No bun? No problem.

Even after selling out of chicken sandwiches, Popeyes gained nine percent more consumer awareness after poking fun at itself with its “Bring Your Own Bun” campaign.

 

 

That's all for today's edition of The Chart Gallery.

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- Maddie at Grafiti